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Case Study BridgePage's AVGTimeOnSite - ME:13s. PRO:57s. - what?!


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I promote clickbank $150/sale offers using this funnel (NATIVE AD -> SHORT BRIDGE PAGE -> OFFER VSL)

though my LP CTR is decent (30%+), my avg time on site really sucks (13seconds - right pic) when comparing to a pro clickbank affiliate (900K/month bridge page visits) with an avg time on site of 57 seconds (left pic)...

Screenshot 2022-11-06 at 2.44.02 PM.png

Screenshot 2022-11-06 at 3.00.36 PM.png

Which means the traffic that clicked onto my landing page is WAY less engaged compared to that of the Pro.

This may explain the absurdly low CONVERSION RATE's on the top CB offers im promoting.

BUT, both my landing page and the one from the pro both looks & content wise are very similar, which means its not the issue with the LANDING PAGE, but with the PUBLISHERS behind my traffic.

So the native ads campaign upper-funnel KPI should optimise towards LongestTimeOnSite + LandingPageClick

I'll test this over the next few days to see if it's true. :unsure:

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