themediabuyguy
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New to the forum/training but not so new to media buying (it's my day job). Hoping I can get up to speed quickly.
Any help is appreciated.
- I'm thinking of starting with Bing Ads to test the offers, then scale with Google and Native once the offer is validated. Is that an ideal strategy?
- For Bing Ads, would it be better to direct link to the offer to test the offer before building landers or is direct linking outdated enough that landers are necessary even at the start? I've seen some other threads mentioning performance improves using landers with Bing but curious if anyone else direct links first to test the offer instead of going through building landers/funnels before validating the offer?
Any help is appreciated.