@joeybabbs I'm totally confused as to how best to bid on MGID. I've just started over there so I'm completely new. I've gone back and forth with my rep over there and I'm still as confused as ever.
After setting up a campaign and choosing all the targeting, you move onto creating the ads and setting the CPC. In MGID only one ad can be created at a time and you set the CPC per ad. The thing is the CPC changes every single time you create a new ad. Even if the image and headline is the same or slight variation. All the targeting has already been set for the campaign so why would the suggested CPC change for each ad? It makes no sense.
With Facebook the suggested CPC changes due to the targeting options. And not by the creatives of the ad you set up.
I've had the "suggested bid" (I put this in quotes because I don't think it is a suggestion) go from 4c up to 8c and that's just with changing the headline while the image stays the same.
So how do we know what initial bid to set up when starting a campaign? There must be some type of strategy.
After setting up a campaign and choosing all the targeting, you move onto creating the ads and setting the CPC. In MGID only one ad can be created at a time and you set the CPC per ad. The thing is the CPC changes every single time you create a new ad. Even if the image and headline is the same or slight variation. All the targeting has already been set for the campaign so why would the suggested CPC change for each ad? It makes no sense.
With Facebook the suggested CPC changes due to the targeting options. And not by the creatives of the ad you set up.
I've had the "suggested bid" (I put this in quotes because I don't think it is a suggestion) go from 4c up to 8c and that's just with changing the headline while the image stays the same.
So how do we know what initial bid to set up when starting a campaign? There must be some type of strategy.