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7 Extremely Actionable Email Tips

zoe

Administrator
Staff member
So as we all know that standard digital marketing is facing a disruption after iOS14 thing, every sane marketer is suggesting brands to start building on Emails and Newsletters. Since this is the vibe these days and finally Email Marketing is about to get the attention it deserve, here are 7 extremely actionable email tips that will uplift your email marketing game. These tips are tailored for ecommerce store owners, agencies and copywriters.



1. Disable Double Opt-in:

A double opt-in includes a confirmation step where the contact receives an email & has to confirm their signup. Some subscribers will forget to click the confirmation link, which means they’ll never actually become subscribers. What about those who have typos in their email addresses? You can get that list of dead or non-existing email addresses from your marketing dashboard / campaign report, simple kick those email addresses out of the list manually.

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zoe

Administrator
Staff member
2. The drag-and-drop BONUS:

Most newsletters land into Promotion tab where people don't visit most of the times. In such a case, most subscribers won't even be seeing your email no matter how magical your subject line or email copy is. Play here. Incentivize subscribers to drag your email into the primary inbox. Helpful for getting out of promo tab prison.

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zoe

Administrator
Staff member
3. Reward for opening x number of emails:

This is a great way to reward engaged subscribers and reinforce their positive behavior. Modern email marketing systems can help you in doing so. They tell who has opened an email and who hasn't. Who opens most of your emails and who misses out on a few. Model your email subject lines in a way that people get an urge to open them, even effective is, offer little promos and discounts if someone regularly opens your emails, plus attract in your email subject lines to others offering the same.

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zoe

Administrator
Staff member
4. Survey with Easter Eggs:

Value their time when you are doing a Survey. Whenever you ask subscribers to take a survey, hide special rewards throughout the survey as well as at the end of the survey. Mention this within your email so they find the survey a win-win.

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zoe

Administrator
Staff member
5. Because you clicked:

This is a great way to 2x your daily sales, you may call it Email Remarketing. This is a special campaign follow-up for people who've clicked a specific email but haven't purchased. It is good way to remind people about what they previously liked or what previously caught their attention.

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zoe

Administrator
Staff member
6. Create a timeline of social proof:

Social Proof is a great leverage asset within your emails. It helps people in getting convinced and making their mind. Sometimes, a casual social proof does a thing that even the best ad copy won't. Make sure to include a few in the series of your emails.

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zoe

Administrator
Staff member
7. Tweak your sender line:

Don't just rely on your best subject line. Sometimes, your less-favorite subject lines work better than your favorite ones. Test multiple subject lines and see the magic right away. Highly recommend A/B testing like this.

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