- Messages
- 684
- Reaction score
- 142
- Points
- 43
The key to email marketing: Keep things exciting. This way, subscribers never get bored + always open your emails (to see what's new).
Easiest way to do that? Send out new campaigns every week... keep things fresh.
Here are 5 sample campaigns you can swipe + use for your Ecom store. Enjoy!
1. Refer A Friend Campaign Idea: Turn existing customers into affiliates. How? Get subscribers to share your store with friends by offering an incentive. This is FREE traffic + costs no advertising $$ (the beauty of email marketing). The results can be incredible as well.
Example: This below shown email is from a brand called 'Parade'.
How it works:
1. Customer buys product.
2. Customer gets given a discount code.
3. Customer can share code with others + get store credit.
Textbook example of a great Refer a Friend campaign.'
2. The Bestseller Campaign Idea:
Share your best-selling products with your audience. Why this works: Social proof. People look to other people to make decisions (especially when $$ is involved). Show all your top-selling products & customers will buy off social proof alone.
Example: This email from Outdoor Voices includes 3 different best-selling products. It's simple, easy to read, and has excellent short copy for each product. You can do this with any store, in any niche. Try it.
3. The Myth Email Idea:
Send an educational content-based email that also sells your product(s). How? Debunk a myth in your industry. (Bonus points if it's a common or interesting one) Preferably, this busted myth will change your prospect's views + lead them to a sale.
Example: This email from Boll & Branch busts a major industry myth. The myth: Thread count matters. These customers are always seeing thread count claims. Don't you believe thread count matters? Well, it doesn't... and it makes you more likely to purchase their products.
4. UGC Email
UGC = User Generated Content Idea: Share content from your customers.
Why:
- great social proof
- cost-effective (UGC can be 100% Free)
- highlights customers (leads to more UGC)
- authenticity (real people are more powerful than your own advertising)
Example: This email from Mejuri highlights a new product via UGC (social proof). All in all? A very solid email that looks great + sells. Exactly what a UGC email should be doing.
5. The Free Product Campaign
Idea: Make them an offer they can't refuse. Offer a free product with their purchase, perfect for: >>acquiring first-time buyers >>turning one-time buyers into repeat customers. There are many ways to go about this, so get creative!
Example: This email from Ouai. They are selling their new treatment masks + making it even more convincing by offering a free comb with purchase. Sounds like a no-brainer offer to me. Pro Tip: Try to make the free gift coincide with the original product.
Hoping you enjoyed this post and will get some actionable ideas from here.
Easiest way to do that? Send out new campaigns every week... keep things fresh.
Here are 5 sample campaigns you can swipe + use for your Ecom store. Enjoy!
1. Refer A Friend Campaign Idea: Turn existing customers into affiliates. How? Get subscribers to share your store with friends by offering an incentive. This is FREE traffic + costs no advertising $$ (the beauty of email marketing). The results can be incredible as well.
Example: This below shown email is from a brand called 'Parade'.
How it works:
1. Customer buys product.
2. Customer gets given a discount code.
3. Customer can share code with others + get store credit.
Textbook example of a great Refer a Friend campaign.'
2. The Bestseller Campaign Idea:
Share your best-selling products with your audience. Why this works: Social proof. People look to other people to make decisions (especially when $$ is involved). Show all your top-selling products & customers will buy off social proof alone.
Example: This email from Outdoor Voices includes 3 different best-selling products. It's simple, easy to read, and has excellent short copy for each product. You can do this with any store, in any niche. Try it.
3. The Myth Email Idea:
Send an educational content-based email that also sells your product(s). How? Debunk a myth in your industry. (Bonus points if it's a common or interesting one) Preferably, this busted myth will change your prospect's views + lead them to a sale.
Example: This email from Boll & Branch busts a major industry myth. The myth: Thread count matters. These customers are always seeing thread count claims. Don't you believe thread count matters? Well, it doesn't... and it makes you more likely to purchase their products.
4. UGC Email
UGC = User Generated Content Idea: Share content from your customers.
Why:
- great social proof
- cost-effective (UGC can be 100% Free)
- highlights customers (leads to more UGC)
- authenticity (real people are more powerful than your own advertising)
Example: This email from Mejuri highlights a new product via UGC (social proof). All in all? A very solid email that looks great + sells. Exactly what a UGC email should be doing.
5. The Free Product Campaign
Idea: Make them an offer they can't refuse. Offer a free product with their purchase, perfect for: >>acquiring first-time buyers >>turning one-time buyers into repeat customers. There are many ways to go about this, so get creative!
Example: This email from Ouai. They are selling their new treatment masks + making it even more convincing by offering a free comb with purchase. Sounds like a no-brainer offer to me. Pro Tip: Try to make the free gift coincide with the original product.
Hoping you enjoyed this post and will get some actionable ideas from here.
