5 Actionable Strategies to Quickly improve your Facebook Ads Performance

[zoe]

All marketers are looking for some practical tips to improve their Facebook Ads performance. This is more like a never-ending rabbit hole. What is working today may not work tomorrow, so you gotta keep on finding the best strategies to improve the performance of your ads. One of our fellow marketers having expertise in Facebook Ads just shared her tips on improving Facebook Ads.

There are 5 important things, rather actionable strategies that will uplift your Facebook Ads.

• Analyze what has worked Already. Look at some of your historically best-performing ads and relaunching them to a broad audience.
• Use Broadtargeting. It can be easy to over-diversify your ad sets, resulting in instability – this can also make it tough to scale.
• Use Multiple Headings. Include at least 5 top text variations and headlines for each ad, as this will give the algorithm more options for delivery. It’s simple but works wonders if you’re not doing it already.
• Diversify your ad types. Videos, single-images, carousels, collection ads, and Instagram story polls are a few of the options to consider – don’t just use only one kind of ad.
• Organic Instagram posts as ads. Creative, organic content can show authenticity to your customers, and it’s a great tactic to use if you’re not already.