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As the Holiday Season is near, major ad platforms have introduced some new features for marketers this year to reach the target audience in an efficient way. Following the trend, Google has also announced new campaign types and data points for marketers this year.
1) Promotions are more visible and easier to use.
All retailers in the United States can now use promotions, and promotions are going to start showing up on more surfaces across Google’s platforms. This should make it a little easier to reach a broad range of customers with your promotions.
2) Optimize for new customers.
There’s a new feature out in beta that’ll let you optimize your campaigns for new customers – plus, you’ll get new layout options in Smart Shopping.
3) Take a deep dive into more insights.
You’ll be getting new metrics on your audience, auction insights, and more with Google’s new update.
As conventional digital marketers would take the benefit of these features, affiliate marketers and dropshippers can also use these features for their advantage creatively.
1) Promotions are more visible and easier to use.
All retailers in the United States can now use promotions, and promotions are going to start showing up on more surfaces across Google’s platforms. This should make it a little easier to reach a broad range of customers with your promotions.
2) Optimize for new customers.
There’s a new feature out in beta that’ll let you optimize your campaigns for new customers – plus, you’ll get new layout options in Smart Shopping.
3) Take a deep dive into more insights.
You’ll be getting new metrics on your audience, auction insights, and more with Google’s new update.
As conventional digital marketers would take the benefit of these features, affiliate marketers and dropshippers can also use these features for their advantage creatively.