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Google has announced their plans for how they plan to deal with repeat ad policy violations. They will warn you before kicking you out of its ad program.
How it will work?
By the principle of three strikes. If you violate a Google ad policy, you will first receive a warning. If you do it again within 90 days, you will get your first strike and your account will be put on hold for 3 days. Your account is put on hold for 7 days after the second strike. The third strike? Yeah, it’s a full account suspension.
Google has set September 2021 as the official start date for the strike-based system's rollout.
Why should you care:
We're all human, and we all make mistakes. It's useful to understand how the platform we're working with handles penalties for our mistakes.
Google stated that they will initially use this strike system for ad policy violations, but that they intend to expand it to more policies in the future.
How it will work?
By the principle of three strikes. If you violate a Google ad policy, you will first receive a warning. If you do it again within 90 days, you will get your first strike and your account will be put on hold for 3 days. Your account is put on hold for 7 days after the second strike. The third strike? Yeah, it’s a full account suspension.
Google has set September 2021 as the official start date for the strike-based system's rollout.
Why should you care:
We're all human, and we all make mistakes. It's useful to understand how the platform we're working with handles penalties for our mistakes.
Google stated that they will initially use this strike system for ad policy violations, but that they intend to expand it to more policies in the future.