johnthesushigod
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I use outbrain native ads for traffic with the classic native ads funnel (AD -> SHORT LANDER -> Offer VSL), promoting EXIPURE (ClickBank #1 offer now - $150 - weight loss pills). After $500, no sales. My budget is $1500.
------------------------------------------SEP 2022:
Campaign 1: mobile(exclude in apps) - USA - no targeting limit (broad reach) - "global performance whitelist" set by my acc manager - bid $0.30 ("max conversion mode", OB auto raise/lower bids for sections/widgets based on LP CTR to my offer) - No manual excludes or bid adjusts(advised by acc manager) - $20/day:
start - after 3 days: ~ $70 ad spend,~0.12% AD CTR, ~10% LP CTR
end - After 3 weeks: ~ $400 ad spend,~0.35% AD CTR(auto optimised?), ~24% LP CTR(auto optimised?). ~300 Aff link clicks (CPA ~ $1.2), 12 order form impressions, 0 sales.
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-----------------------------------------------
i tested at least 20 landers but this is the major one, it looks good on mobile: https://healthy-well.netlify.app/old-versions/v8
With this data, the cvr rate for exipure(#1 on CB mind you) is less than 0.3%? To make a $30 profit out of $150 sale with a $1 CPA (aff link click on my LP), the offer vsl needs at least 1% conversion rate which it def doesnt have.
so one disappointing month later, i made new campaign with desktop cuz i thought it may be 3X higher than mobile, + some creatives improvements.
-----------------------------------------------
-----------------------------------------------OCT 2022:
Campaign 2: desktop - USA - no targeting limit (broad reach) - bid $0.50 ("max conversion mode") - No manual excludes or bid adjusts - $50/day:
now (campaign is still running): CTR: 0.02%, LP CTR: 12 - 20%, $2.10 CPA, ~80 AFF CLICKS, 2 order form impressions, 0 sales. ~$200 ad spend.
Ahhhhhhh, this is miserable, i've even tried asking exipure aff support, but they never gave me their vsl's cvr data for native. I've tried Spark by Cb but its just crap (in their native ads guide the guy spent $850 to make 1 sale of $45...).
My lander and ad copies are all inspired by Anstrex's top performers under ("Clickbank" + "Asc. Ad strength"). Most have 200K+ ad strength - revcontent - direct linking, i wonder how if they are profiting...
-----------------------------------------------
Question: So how can i improve and make my campaign profitable?
1- Campaign settings wise: should i manually make a blacklist campaign first(instead of letting OB auto optimise like 'recommended', as this may need massive budget and lots of conversions to work? - if so what do i check? 10+ visits but <1 clicks, 20+ visits but <3 clicks, or by relative like bottom 20% of converters? how many % to decrease or block completely?) till sufficient scale(eg: 100 conversions) then make a whitelist campaign?
2- Technical stuffs wise: could majority traffic be bots(cuz the low cvr)? traffic Exipure's vsl not good(unlikely)?
3- Creatives wise: could my cpa be too high? Are my pre-conversion stats like CPA(~$1.50), CPC(~$0.35) and LP CTR(~20%) bad?
--------------------------------------------------
Thanks to anyone who can lend me some help. i am willing to spend 5+ hours every day if that's needed.
------------------------------------------SEP 2022:
Campaign 1: mobile(exclude in apps) - USA - no targeting limit (broad reach) - "global performance whitelist" set by my acc manager - bid $0.30 ("max conversion mode", OB auto raise/lower bids for sections/widgets based on LP CTR to my offer) - No manual excludes or bid adjusts(advised by acc manager) - $20/day:
start - after 3 days: ~ $70 ad spend,~0.12% AD CTR, ~10% LP CTR
end - After 3 weeks: ~ $400 ad spend,~0.35% AD CTR(auto optimised?), ~24% LP CTR(auto optimised?). ~300 Aff link clicks (CPA ~ $1.2), 12 order form impressions, 0 sales.
-----------------------------------------------
-----------------------------------------------
i tested at least 20 landers but this is the major one, it looks good on mobile: https://healthy-well.netlify.app/old-versions/v8
With this data, the cvr rate for exipure(#1 on CB mind you) is less than 0.3%? To make a $30 profit out of $150 sale with a $1 CPA (aff link click on my LP), the offer vsl needs at least 1% conversion rate which it def doesnt have.
so one disappointing month later, i made new campaign with desktop cuz i thought it may be 3X higher than mobile, + some creatives improvements.
-----------------------------------------------
-----------------------------------------------OCT 2022:
Campaign 2: desktop - USA - no targeting limit (broad reach) - bid $0.50 ("max conversion mode") - No manual excludes or bid adjusts - $50/day:
now (campaign is still running): CTR: 0.02%, LP CTR: 12 - 20%, $2.10 CPA, ~80 AFF CLICKS, 2 order form impressions, 0 sales. ~$200 ad spend.
Ahhhhhhh, this is miserable, i've even tried asking exipure aff support, but they never gave me their vsl's cvr data for native. I've tried Spark by Cb but its just crap (in their native ads guide the guy spent $850 to make 1 sale of $45...).
My lander and ad copies are all inspired by Anstrex's top performers under ("Clickbank" + "Asc. Ad strength"). Most have 200K+ ad strength - revcontent - direct linking, i wonder how if they are profiting...
-----------------------------------------------
Question: So how can i improve and make my campaign profitable?
1- Campaign settings wise: should i manually make a blacklist campaign first(instead of letting OB auto optimise like 'recommended', as this may need massive budget and lots of conversions to work? - if so what do i check? 10+ visits but <1 clicks, 20+ visits but <3 clicks, or by relative like bottom 20% of converters? how many % to decrease or block completely?) till sufficient scale(eg: 100 conversions) then make a whitelist campaign?
2- Technical stuffs wise: could majority traffic be bots(cuz the low cvr)? traffic Exipure's vsl not good(unlikely)?
3- Creatives wise: could my cpa be too high? Are my pre-conversion stats like CPA(~$1.50), CPC(~$0.35) and LP CTR(~20%) bad?
--------------------------------------------------
Thanks to anyone who can lend me some help. i am willing to spend 5+ hours every day if that's needed.