What model is best for mobile rich media ?

[onlooker]

what is best standard business model for mobile rich media
CPM, CPC, CPA or hybrid ?

 

[Facebookaphobia]

the standard business model is CPM
examples of well executed rich media mobile advertising campaign?



Capturing your fans attention with engaging YouTube videos





Give more variety and prolonged engagement




Click-to-Call allows your customer to contact you easily

 

[bazinga]

CPM is great to use for a rich media campaign but won't work on gaming campaigns

 

[lucydupont]

just curious
can someone please explain a few more details about rich media

 

[swarley]

just curious
can someone please explain a few more details about rich media

From an advertising point of view, rich-media is essentially any form of advertising which uses "rich" media to deliver a message and interact with the viewer
"rich" media could be any or combination of animations, audio, forms, games, video, quizzes, etc.

the old school rich-media advertising involved flash banners flooding the web with animations, built- in video, audio, games
this type of advertising also offers a mini experience to the end viewer of the ad without having them leave the web-page they are currently on.

on the contrary, rich-media advertising in mobile delivers the same level of engagement delivers through a combination of HTML5/CSS3/JavaScript.

pros of mobile rich-media advertising

• Increased Engagement
• High CTR
• Variety of Call-to-Actions
• Awesome Ads!

 

[ipfreely]

tips to have an effective rich media campaign

- attractive design
- highly customizable ads
- delivers customer experience

 

[kingtut]

just curious
can someone please explain a few more details about rich media

Rich media comes in many forms
could come from podcasts, eBooks/whitepapers, video, Interactive content.