The lol case of CTR of Google Search vs Search Partners inside Adwords

[silvermoon]

i have been using adwords for many years but this particular ecom cpa offer
the stats were quite amusing.


Google Search => clicks: 17 impressions:721 ctr: 2.36%
Search partners => clicks: 1 impressions: 1,543 ctr: 0.06%

to me thats really lolful
so i just turned off the search partners from settings...

hoping that it will improve my overall ctr & quality score resulting into lower cpc.

do you guys also see the same dramatic performance of "search partners" in your adword search campaigns ?

on a side note, the syndicated partners of Bing Ads perform much better though.

i am speculating if google search partners are actually bots crawling SERP positions. haha

 

[jrocker]

I rarely ever use search partners on either platform.

 

[clearmachine]

I haven't seen or heard of anyone being happy with search partners.

 

[theosap]

They can be profitable.

Have 2 campaigns: One with Google Ads and search partners off and a clone of it with search partners on, but max bid to be very small. Small enough that keywords won't run at Google Search, yet will run for the search partners.

 

[clearmachine]

That is a really interesting way to think about it. Thanks for your continued help Theo!