M
mwheels
Guest
The process of selling something online is tough and rarely done well by affiliates. It involves transitioning your traffic into believing you have what they want...and most affiliates fail miserably at this...
Many times they blame their lack of success on the traffic source, the network, the offer or anything else but never do they truly understnad that probably the problem lies in these 5 elements!
1.
Quality Traffic & Awesome Creatives
Of course as an affiliate you must have the skill of creating highly clickable creatives and identifying high quality traffic sources!
2. Grab their Attention
Good ads from high quality traffic sources drive visitors to your site, but doesn't sell anything. Now that they've reached your site, you have just moments to grab and hold their attention. The web is littered with affiliate sites that can grab visitor attention, but fail miserably at holding peoples attention. Your site must match the expectations set by your ads but also must lead them into reading your content and taking action.
3. Pre-sell
Getting the visitor to desire the product or service is the key to conversions. Visitors often come to a site with some amount of distrust, and your goal as an affiliate is to instill trust and get them to desire the product but telling them why they need it or how it will help them...but don't oversell! Once they desire the product, getting them to take action and move onto the offer is easy.
4. Call to Action
Now that you have pre-sold the visitor and instilled trust, it is time to let them depart and to become a customer. Let the product sales page do the final sell! Many times affiliates over sell the product on their landing page and provide way too much information. Once you have laid the basis for a sale you need a very clear and precise call to action ! If on the next page they must download something for you to get a conversion then you must tell the visitor in your call to action exactly that! If you are not clear on the call to action you risk a very low conversion rate on the next page!
The more smoothly you can help your visitors transition from Seeing Your ad > Grab their Attention > Pre-sell > Call to Action, the more likely they are to convert on the advertisers page!
Determining exactly how you do all this is obviously the hard part.
Fortunately, there's a tactic - you nudge the visitors through the four stages.
You must resonate with the visitor's needs, from their perspective. Knowing their problem identifies the keywords that they will recognize and use to find your site and sets expectations of what they will experience once they land on your site.
Begin your message with what drives them to the landing page (not after they land on it). Visitors are more likely to stay on your site when it's obvious that you understand their needs and problems.
Avoid overselling or over-describing a solution at this stage!
Now make a Proposition
Once you have your visitor's attention, you need to create enough desire and attraction that eventually drives them towards action. Basically you must demonstrate quickly how well the product or service can solve their problem.
Reason to Believe
By this time, the visitor is already sold on your product or service and merely needs to be reassured that the product can accurately and easily solve their problem. Your job as an affiliate is done! You do not have to do this - the next page will do this for you if you choose a good offer to promote! Your visitors want to believe, so don't try to convince them any more, simply avoid scaring them away and give them the call to action!.
It's extremely important that you guide your visitors through these transitions in this exact order. Your job as an affiliate is to simply demonstrate you understand their issue.
If the first thing that visitors see on your page are buy now buttons, they instantly distrust you! Don't tell them how great your product is until they know what it is and how it can help them.
Most visitors rarely convert on their first visit to a site. They usually go through a series of websites to compare and learn. This is why affiliates can make some very good money if they understand the psychology of buying things online...
A key objective is to start thinking about how you can also make your site memorable or capture a users email at the same time. This tactical approach allows you to build longer lasting residual income.
So whats the 5th thing holding you back!!!???
5. Tracking Your Efforts
Track the effectiveness of each step of your plan using typical analytics.
For instance, split test ads, landing pages and even offers! Look in your analytics to determine where to improve your site & ad design.
For instance, test differen headlines, different calls to action and even different ads, and offers.
Summary
Most affiliates fail because of a poor plan and a lack of understanding of how a visitor actually turns into a customer. If you are wondering why your direct linking campaign has never converted well...this is why!
Many times they blame their lack of success on the traffic source, the network, the offer or anything else but never do they truly understnad that probably the problem lies in these 5 elements!
1.
Quality Traffic & Awesome Creatives
Of course as an affiliate you must have the skill of creating highly clickable creatives and identifying high quality traffic sources!
2. Grab their Attention
Good ads from high quality traffic sources drive visitors to your site, but doesn't sell anything. Now that they've reached your site, you have just moments to grab and hold their attention. The web is littered with affiliate sites that can grab visitor attention, but fail miserably at holding peoples attention. Your site must match the expectations set by your ads but also must lead them into reading your content and taking action.
3. Pre-sell
Getting the visitor to desire the product or service is the key to conversions. Visitors often come to a site with some amount of distrust, and your goal as an affiliate is to instill trust and get them to desire the product but telling them why they need it or how it will help them...but don't oversell! Once they desire the product, getting them to take action and move onto the offer is easy.
4. Call to Action
Now that you have pre-sold the visitor and instilled trust, it is time to let them depart and to become a customer. Let the product sales page do the final sell! Many times affiliates over sell the product on their landing page and provide way too much information. Once you have laid the basis for a sale you need a very clear and precise call to action ! If on the next page they must download something for you to get a conversion then you must tell the visitor in your call to action exactly that! If you are not clear on the call to action you risk a very low conversion rate on the next page!
The more smoothly you can help your visitors transition from Seeing Your ad > Grab their Attention > Pre-sell > Call to Action, the more likely they are to convert on the advertisers page!
Determining exactly how you do all this is obviously the hard part.
Fortunately, there's a tactic - you nudge the visitors through the four stages.
You must resonate with the visitor's needs, from their perspective. Knowing their problem identifies the keywords that they will recognize and use to find your site and sets expectations of what they will experience once they land on your site.
Begin your message with what drives them to the landing page (not after they land on it). Visitors are more likely to stay on your site when it's obvious that you understand their needs and problems.
Avoid overselling or over-describing a solution at this stage!
Now make a Proposition
Once you have your visitor's attention, you need to create enough desire and attraction that eventually drives them towards action. Basically you must demonstrate quickly how well the product or service can solve their problem.
Reason to Believe
By this time, the visitor is already sold on your product or service and merely needs to be reassured that the product can accurately and easily solve their problem. Your job as an affiliate is done! You do not have to do this - the next page will do this for you if you choose a good offer to promote! Your visitors want to believe, so don't try to convince them any more, simply avoid scaring them away and give them the call to action!.
It's extremely important that you guide your visitors through these transitions in this exact order. Your job as an affiliate is to simply demonstrate you understand their issue.
If the first thing that visitors see on your page are buy now buttons, they instantly distrust you! Don't tell them how great your product is until they know what it is and how it can help them.
Most visitors rarely convert on their first visit to a site. They usually go through a series of websites to compare and learn. This is why affiliates can make some very good money if they understand the psychology of buying things online...
A key objective is to start thinking about how you can also make your site memorable or capture a users email at the same time. This tactical approach allows you to build longer lasting residual income.
So whats the 5th thing holding you back!!!???
5. Tracking Your Efforts
Track the effectiveness of each step of your plan using typical analytics.
For instance, split test ads, landing pages and even offers! Look in your analytics to determine where to improve your site & ad design.
For instance, test differen headlines, different calls to action and even different ads, and offers.
Summary
Most affiliates fail because of a poor plan and a lack of understanding of how a visitor actually turns into a customer. If you are wondering why your direct linking campaign has never converted well...this is why!
