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As the world is getting more private with every new innovative app, there are bright chances that email marketing is going to be a big thing in near future. It is wise to learn again the evergreen rules of email marketing to make sure you get the best of it. Never forget these 14 divine, tested and tried rules that will help you uplifting your email marketing game.
1) Treat your subs with respect
People didn't sub to your list to be spammed. They subbed to your list because you have something to offer and they're interested in you.
Keep it that way.
2) Test Everything
- Subject lines
- Email length
- Sending times
- Copy
- Images
3) Have Systems
- Welcome flows
- Purchase flows
- Abandonment flows
These will keep earning money forever. You need sleep. Systems don't.
4) Leverage List Segmentation
Never blast your whole list. That's just asking to land in the Spam folder. Focus on people who actually open your emails and click on your links.
An engaged list is better than a huge list.
5) Learn to Hype
Say you have a big holiday / event coming up. You send them a discount email that day, right? Wrong. You send them one the day before, One during the event, And one after as an extended sale. Easy money.
6) Treat Them
Your email subs want to know more about you than your followers. That's just how it is. Let them know that you care by giving them discounts or unique offers. Making your subs feel special is good for business.
7) Be Unexpected
> Ask a question in the subject line.
> Tease them saying there's a surprise inside.
> Tell them about your once-in-a-lifetime opportunity
> Make them laugh
> Tell a story
The key to good emails? Stop being boring.
8) The Subject Line Is As Important As The Email
The subject line determines whether people are going to open your email or not.
>Beautiful design
>Solid copy
>Inbox delivery
Mean nothing if people won't open your email. Pro tip: A/B test your subject lines & pick the winner
9) Don't Make Them Sick Of You
Sending emails every day is overkill. If once a week works best, do once a week. If twice or thrice a week does best, do twice or thrice a week. Don't overdo it. Respect their time and they will respect yours.
10) Be Useful
People subbed to your list because they wanted something from you.
> Knowledge
> Guidance
> Offers
So keep giving it to them. Be Useful. Get Paid. Simple.
11) Be Genuine
When was the last time you enjoyed corporate talk? Exactly. Speak like you would to a friend. Nobody likes to be treated like "just another customer". Everyone likes to be treated like a friend.
12) Quality > Quantity
It's better to have 100 people who want to hear from you, Than 1,000 people who don't even know who you are. Why would you email people who don't want you in their inbox and risk going to spam? Stick to people who like you and you will be rewarded.
13) Get To The Point
People don't have time. People don't have long attention spans. Make your emails simple, concise and to the point. Why should I open? Why should I read it? Why should I click on it? Get clear on these three. Watch your sales go up.
14) It's a Relationship
Business is mostly about relationships. Treat others with respect, they'll respect you. Help others, they'll help you. Be useful to others, they'll like you. Email is actually simple. We're the ones that complicate it.
Follow the above rules and see your conversions growing in weeks to come.
1) Treat your subs with respect
People didn't sub to your list to be spammed. They subbed to your list because you have something to offer and they're interested in you.
Keep it that way.
2) Test Everything
- Subject lines
- Email length
- Sending times
- Copy
- Images
3) Have Systems
- Welcome flows
- Purchase flows
- Abandonment flows
These will keep earning money forever. You need sleep. Systems don't.
4) Leverage List Segmentation
Never blast your whole list. That's just asking to land in the Spam folder. Focus on people who actually open your emails and click on your links.
An engaged list is better than a huge list.
5) Learn to Hype
Say you have a big holiday / event coming up. You send them a discount email that day, right? Wrong. You send them one the day before, One during the event, And one after as an extended sale. Easy money.
6) Treat Them
Your email subs want to know more about you than your followers. That's just how it is. Let them know that you care by giving them discounts or unique offers. Making your subs feel special is good for business.
7) Be Unexpected
> Ask a question in the subject line.
> Tease them saying there's a surprise inside.
> Tell them about your once-in-a-lifetime opportunity
> Make them laugh
> Tell a story
The key to good emails? Stop being boring.
8) The Subject Line Is As Important As The Email
The subject line determines whether people are going to open your email or not.
>Beautiful design
>Solid copy
>Inbox delivery
Mean nothing if people won't open your email. Pro tip: A/B test your subject lines & pick the winner
9) Don't Make Them Sick Of You
Sending emails every day is overkill. If once a week works best, do once a week. If twice or thrice a week does best, do twice or thrice a week. Don't overdo it. Respect their time and they will respect yours.
10) Be Useful
People subbed to your list because they wanted something from you.
> Knowledge
> Guidance
> Offers
So keep giving it to them. Be Useful. Get Paid. Simple.
11) Be Genuine
When was the last time you enjoyed corporate talk? Exactly. Speak like you would to a friend. Nobody likes to be treated like "just another customer". Everyone likes to be treated like a friend.
12) Quality > Quantity
It's better to have 100 people who want to hear from you, Than 1,000 people who don't even know who you are. Why would you email people who don't want you in their inbox and risk going to spam? Stick to people who like you and you will be rewarded.
13) Get To The Point
People don't have time. People don't have long attention spans. Make your emails simple, concise and to the point. Why should I open? Why should I read it? Why should I click on it? Get clear on these three. Watch your sales go up.
14) It's a Relationship
Business is mostly about relationships. Treat others with respect, they'll respect you. Help others, they'll help you. Be useful to others, they'll like you. Email is actually simple. We're the ones that complicate it.
Follow the above rules and see your conversions growing in weeks to come.
