P
powerpub
Guest
So what exactly are ‘solo ads’ and how do they work?
Simply put, a solo ad is a single solitary ad that you send out as an email message to subscribers of a newsletter or ezine.
If you have been around the internet marketing arena for sometime, it is impossible that you have not come across the term “list”. Indeed, one of my friends, calls his list the most crucial component of his success in online marketing. A lot of people making money online have built a list of subscribers. This is a list of people who have signed up to receive regular messages from the list owner. And people are on this list because they are getting continuous value in their emails.
Solo ads are ads which target precisely such a list. The list belongs to someone else, but you get to promote your product/services or offer to this list.
Why Solo Ads Deliver High Quality Traffic
As an affiliate marketer, using solo ads gives you access to a set of people who are interested in a specific topic or subject. After all, they have signed up to the list because they want to receive regular information.
So will blindly choosing an ezine and just creating a solo ad guarantee success for your affiliate marketing business?
Of course not.
Why
Because it is NOT as simple as that (anything in life rarely is). You need the right strategies and techniques to ensure that you are reaping the maximum benefitsof using solo ads as an advertising strategy. And read on to find out how exactly you can do that.
A Newbie Guide to Using Solo Ads for Getting High Quality Affiliate Traffic
1. Identify the Right List
This is the first and the most important step in starting out with solo ads. Identify a list that has a connect with your offering, one that is in the same niche as you are. For instance, if you have a gardening product, running a solo ad on an internet marketing list is silly and useless. Even if the said list has 5000 subscribers and is high converting (as you may read in reviews on their site), it will not work for you because that is not RELEVANT traffic for your offer.
I have used an exaggerated example. The choice is more difficult when you have to choose between lists in your niche, which are closely related to what you offer. In that case, move on to other aspects.
2. List Characteristics
a. Is it an Opt-in List?
Rules are very stringent about sending emails to people without their permission. So make sure that people have opted-in to the list.
b. Number of Subscribers
Obviously a crucial parameter. Some experts recommend not choosing any list below 5000 subscribers. But I do think it would depend on your niche as well as the quality of the list. But of course avoid lists with 100 or 200 people.
c. List Quality
Not all lists are created equal. Find out if the list is dynamic, do people respond to messages they regularly receive? What is the regular content they are receiving from the list owner? Is it good, high quality content? The best way to find this out is to opt in to the list yourself.
d. List Performance
It helps to know the how the list has performed in terms of clicks and conversions. You can get this information by talking to the list owner or referring to testimonials and reviews of other users of the list.
3. The Solo Ad
Create a compelling solo ad that will get the reader interested in your offer and compel him or her to click on your link. Here are a few strategies you could use to achieve this.
a. The Headline - Use an attention grabbing headline. Avoid words like FREE, xx% OFF. These are construed as spammy and the email may not even be delivered into the inbox.
b. The Body - In the body of your solo ad, a story telling approach works. You can say something like how you started with nothing and today you have $$_________. Or how you had debilitating pain and today you are pain free. Essentially reader should be able to SEE a visible change for the better, which will get them interested in your offer.
d. Offer Value - Give away something of value. Say you are talking about an ebook that offers 50 social media strategies for success. Your ad could give away the first two. And then you say that for the next 48, awesome strategies, click here.
e. Never Sell - Never sell in your solo ad. Always, presell, develop interest and then you can focus on converting the customer. The most common approach is to get them to join your list first.
4. Direct Traffic to Landing Page
It is not a good idea to lead the traffic directly to your offer. You should lead readers to a landing page or squeeze page to build a bigger list of your own.
In fact it is a good idea to create customized landing pages for each solo ad, making it specific to the list or use a tracking program like CPV Lab. You can check out this post to see how TLDRMoney has set up CPV lab to track subscribers. http://powerhouseaffiliate.com/forum/forum/cpa-discussion-forums/follow-along-campaigns/1623-5-phase-list-building-sample-campaign-diet-niche
5. Track the Results
Track the performance of your ad to find out what’s working and what is not. Use these insights to create even better solo ads and target your traffic even more precisely.
So Where Can You Buy Solo Ads?
I have recently bought from http://Udimi.com
That's a great place to start.
You can also search Google for things like "your niche" solo ads.
For example just have a look at what came up for diet solo ads:
Well that's all for this post...let me know if you have questions or comments thanks.
Simply put, a solo ad is a single solitary ad that you send out as an email message to subscribers of a newsletter or ezine.
If you have been around the internet marketing arena for sometime, it is impossible that you have not come across the term “list”. Indeed, one of my friends, calls his list the most crucial component of his success in online marketing. A lot of people making money online have built a list of subscribers. This is a list of people who have signed up to receive regular messages from the list owner. And people are on this list because they are getting continuous value in their emails.
Solo ads are ads which target precisely such a list. The list belongs to someone else, but you get to promote your product/services or offer to this list.
Why Solo Ads Deliver High Quality Traffic
As an affiliate marketer, using solo ads gives you access to a set of people who are interested in a specific topic or subject. After all, they have signed up to the list because they want to receive regular information.
So will blindly choosing an ezine and just creating a solo ad guarantee success for your affiliate marketing business?
Of course not.
Why
Because it is NOT as simple as that (anything in life rarely is). You need the right strategies and techniques to ensure that you are reaping the maximum benefitsof using solo ads as an advertising strategy. And read on to find out how exactly you can do that.
A Newbie Guide to Using Solo Ads for Getting High Quality Affiliate Traffic
1. Identify the Right List
This is the first and the most important step in starting out with solo ads. Identify a list that has a connect with your offering, one that is in the same niche as you are. For instance, if you have a gardening product, running a solo ad on an internet marketing list is silly and useless. Even if the said list has 5000 subscribers and is high converting (as you may read in reviews on their site), it will not work for you because that is not RELEVANT traffic for your offer.
I have used an exaggerated example. The choice is more difficult when you have to choose between lists in your niche, which are closely related to what you offer. In that case, move on to other aspects.
2. List Characteristics
a. Is it an Opt-in List?
Rules are very stringent about sending emails to people without their permission. So make sure that people have opted-in to the list.
b. Number of Subscribers
Obviously a crucial parameter. Some experts recommend not choosing any list below 5000 subscribers. But I do think it would depend on your niche as well as the quality of the list. But of course avoid lists with 100 or 200 people.
c. List Quality
Not all lists are created equal. Find out if the list is dynamic, do people respond to messages they regularly receive? What is the regular content they are receiving from the list owner? Is it good, high quality content? The best way to find this out is to opt in to the list yourself.
d. List Performance
It helps to know the how the list has performed in terms of clicks and conversions. You can get this information by talking to the list owner or referring to testimonials and reviews of other users of the list.
3. The Solo Ad
Create a compelling solo ad that will get the reader interested in your offer and compel him or her to click on your link. Here are a few strategies you could use to achieve this.
a. The Headline - Use an attention grabbing headline. Avoid words like FREE, xx% OFF. These are construed as spammy and the email may not even be delivered into the inbox.
b. The Body - In the body of your solo ad, a story telling approach works. You can say something like how you started with nothing and today you have $$_________. Or how you had debilitating pain and today you are pain free. Essentially reader should be able to SEE a visible change for the better, which will get them interested in your offer.
d. Offer Value - Give away something of value. Say you are talking about an ebook that offers 50 social media strategies for success. Your ad could give away the first two. And then you say that for the next 48, awesome strategies, click here.
e. Never Sell - Never sell in your solo ad. Always, presell, develop interest and then you can focus on converting the customer. The most common approach is to get them to join your list first.
4. Direct Traffic to Landing Page
It is not a good idea to lead the traffic directly to your offer. You should lead readers to a landing page or squeeze page to build a bigger list of your own.
In fact it is a good idea to create customized landing pages for each solo ad, making it specific to the list or use a tracking program like CPV Lab. You can check out this post to see how TLDRMoney has set up CPV lab to track subscribers. http://powerhouseaffiliate.com/forum/forum/cpa-discussion-forums/follow-along-campaigns/1623-5-phase-list-building-sample-campaign-diet-niche
5. Track the Results
Track the performance of your ad to find out what’s working and what is not. Use these insights to create even better solo ads and target your traffic even more precisely.
So Where Can You Buy Solo Ads?
I have recently bought from http://Udimi.com
That's a great place to start.
You can also search Google for things like "your niche" solo ads.
For example just have a look at what came up for diet solo ads:
Well that's all for this post...let me know if you have questions or comments thanks.
