Microsoft Ads Volume

[cory_schop]

Microsoft Ads is frustrating. I decided to try and go after some much higher volume keywords that were a little more indirect to my offer and Keyword Planner indicated they were cheap.
The first 2 days of running I was excited. I had 38 clicks on 400 impressions, 9.5% CTR and a $0.07 CPC. Then it completely dried up. Only 1 click on the next 197 impressions even after raising bids higher. I should add that I have had 0 Audience Ad Impressions so I am not sure what happened here? Anyone experienced similar? I was excited to try and scale out to more cheap clicks. This was for my own product. I was about to jump in and test some affiliate offers in the same manner but that's looking discouraging now.

 

[joeybabbs]

Could it be the bidding strategy?

 

[cory_schop]

Could it be the bidding strategy?

Maybe. I've only ever used Enhanced CPC on Microsoft Ads for all my client accounts. I do have a low quality score 3's and 5's so maybe that's it. I also checked and the traffic I did get was from "Microsoft sites and select traffic" according to the "Website URL (publisher)" report.

 

[joeybabbs]

Maybe. I've only ever used Enhanced CPC on Microsoft Ads for all my client accounts. I do have a low quality score 3's and 5's so maybe that's it. I also checked and the traffic I did get was from "Microsoft sites and select traffic" according to the "Website URL (publisher)" report.

Yeah I prefer enhanced as well... consdering that I think quality may be the issue as u say.